Ecological economists, whose work is making a positive impact on the planet, illustrate their models to ease many environmental problems. Concepts of Sustainability, Ecological Economics, and Natural Capital are defined by their case and we are introduced to concepts us that make these results achievable. The viewer is directed to real life examples of the technologies that are not only being currently used, but used to create a business advantage to the companies who embrace them. MAMA EARTH dispels the myth that being eco-friendly is merely an altruistic endeavor. We are introduced to an array of new concepts of how our world is reevaluating and reshaping their businesses to not only positively impact the environment, but their bottom line.